网站建设中色彩搭配对网站的重要性，估计没有什么人会不在乎了，但问其究竟重要在哪儿，大多数人肯定会认为是美观，不可否认，在不涉及营销和推广宣传，美观的确是网站颜色色调，最主要的价值体现了。 Website construction in the colour collocation of the importance of the site, estimated that few people don't care, but asked where its really important, most people will think is beautiful, there is no denying the fact that without getting involved in the marketing and promotion, aesthetics is website color is tonal, the main value. 　　但如果涉及到营销和推广宣传了？很多关于颜色和购买习惯的心理书，作为网络营销人和电商人，该明白和懂的一些关于颜色的基本规律，以及这些规律分别代表什么，能给我们带来什么帮助和意想不到的收获。 But what if it involves marketing and promotion? A lot of psychological book about color and buying habits, as the network marketing and the electric businessman, should know and understand some basic rules about the color, and these laws represent what, what can bring us help and unexpected harvest. 　　1，有将近93%的顾客在接受广告或选择和购买的时候，会首先考虑到网站的颜色和外观。 1. Nearly 93 percent of customers will first consider the color and appearance of the site when accepting ads or choosing and buying. 　　这个调研的意味不仅仅是指网站装修的要美观好看，其实最主要的，还是颜色要大气得体，要让顾客觉的你这个是正品的，是品牌的，有实力的，有底蕴的。 This means not only refers to the investigation of the site to decorate to beautiful good-looking, in fact the main, or color to the atmosphere, to make the customer feel you this is the real thing, is the brand, powerful, have inside information. 　　因为在网上，顾客普遍缺乏的是信任，所以我们在第一眼的时候瓦解了顾客的信任，那么对我们的营销和推广来说，就赢了第一步。 Because there is a widespread lack of trust on the Internet, we broke the trust of our customers at first sight, so we won the first step in our marketing and promotion. 　　2，有将近85%的顾客表示，在购买产品的时候，颜色是最主要的因素之一。 Nearly 85% of customers said color was one of the main factors when buying a product. 　　这块儿在电商领域应该是很常见的，很好理解的，因为很多顾客就是因为看产品颜色，觉的不错，才下单购买的。这点 可以在很多卖服饰的产品评价里轻易看到，比如：实物比网站上颜色要深，实物没网站上好看等等。产品拍的好不好看另说，最主要的还是产品颜色上的修饰以及与背景颜色搭配起来，带给顾客的视觉体验。 This block should be very common in the e-commerce field, and it is easy to understand, because many customers just buy the products because they see the color of the products and feel good. This can be easily seen in the product evaluation of many clothing items, such as: the object is more than the color of the website, the physical objects are not good-looking and so on. The product is good not to look good and say, the most important is the color of the product and the color matching with the background, the visual experience that brings to the customer. 　　3，综合相关数据分析，如果颜色搭配的合理得体，品牌的知名度将会提升80%。 3. Comprehensive correlation data analysis, if the color collocation is reasonable and appropriate, brand awareness will increase 80%. 　　这个可以在众多的电商网店以及单独B2C网站上看的出来，如果一个网店或网站，颜色花哨，背景色喧宾夺主，或颜色搭配处理不当，就算是知名品牌，也会觉的这个网站是不是山寨的，因为视觉颜色上已经反映了粗糙和不精细。相反如果是一个小品牌，但它网站和网店的颜色搭配统一，有自己的风格，颜色视觉上，细腻而精细，那么就算是一个小品牌，顾客也会怀疑，这个是不是她漏掉的，或是未知的一个知名品牌。 This can be in many store electricity network operators and separate the B2C website, see, if a store or website, color, background color a presumptuous guest usurps the host's role, or colour collocation is improper handling, even well-known brands, will also feel this site is fake, because the visual color has reflected the coarse and fine. Instead if it is a small brand, but its web sites and online stores unified color collocation, have their own style, color vision, is exquisite and delicate, so even a small brand, customers will doubt, this is she missed, or a well-known brand of the unknown.