1、信息发布推广 1, information release promotion 将有关的网站推广信息发布在其他潜在用户可能访问的网站上，利用用户在这些网站获取信息的机会实现网站推广的目的，适用于这些信息发布的网站包括在线黄页、分类广告、论坛、博客网站、供求信息平台、行业网站等。信息发布是免费网站推广的常用方法之一。 Put on website promotion information on the websites of other potential users may access, use of the user in the website to get the information to fulfill the purpose of the website promotion, apply to the information release site includes online yellow pages, classified ads, BBS, blog, supply and demand information platform, industry websites, etc. Information release is one of the commonly used method of free web site promotion. 2、电子邮件推广 2, email promotion 以电子邮件为主要的网站推广手段，常用的方法包括电子刊物、会员通讯、专业服务商的电子邮件广告等。基于用户许可的Email营销与滥发邮件（Spam）不同，许可营销比传统的推广方式或未经许可的Email营销具有明显的优势，比如可以减少广告对用户的滋扰、增加潜在客户定位的准确度、增强与客户的关系、提高品牌忠诚度等。 By E-mail as the main means of website promotion, the commonly used methods include electronic publications, member communication, professional service provider of email advertising, etc. Based on user permission Email marketing is different from the Spam mail (Spam), permission marketing than traditional way of promotion or permission Email marketing has obvious advantages, such as can reduce the advertisement to the user, therefore increase the potential customers positioning accuracy, strengthen relations with customers, improve brand loyalty. 3、资源合作推广 3, resources, promoting cooperation 通过网站交换链接、交换广告、内容合作、用户资源合作等方式，在具有类似目标网站之间实现互相推广的目的，其中最常用的资源合作方式为网站链接策略，利用合作伙伴之间网站访问量资源合作互为推广。 Through the website link exchanges, exchange, cooperation, user resources cooperation, achieve mutual promotion between similar target sites, one of the most common way of resource cooperation strategy for web site links, use of web site traffic resources cooperation between partners mutual promotion. 每个企业网站均可以拥有自己的资源，这种资源可以表现为一定的访问量、注册用户信息、有价值的内容和功能、网络广告空间等，利用网站的资源与合作伙伴开展合作，实现资源共享，共同扩大收益的目的。在这些资源合作形式中，交换链接是最简单的一种合作方式，调查表明也是新网站推广的有效方式之一。交换链接或称互惠链接，是具有一定互补优势的网站之间的简单合作形式，即分别在自己的网站上放置对方网站的LOGO或网站名称并设置对方网站的超级链接，使得用户可以从合作网站中发现自己的网站，达到互相推广的目。交换链接的作用主要表现在几个方面：获得访问量、增加用户浏览时的印象、在搜索引擎排名中增加优势、通过合作网站的推荐增加访问者的可信度等。交换链接还有比是否可以取得直接效果更深一层的意义，一般来说，每个网站都倾向于链接价值高的其他网站，因此获得其他网站的链接也就意味着获得了于合作伙伴和一个领域内同类网站的认可。 Every enterprise website can have its own resources, the resources can be characterized by a certain traffic, registered user information, valuable content and function, network advertising space, etc., use of web resources and partners, to achieve resource sharing, mutual expand revenue purposes. In the form of these resources cooperation, exchange links is one of the most simple method of cooperation, according to a survey is also one of the effective ways to promote the new website. Exchange links or reciprocal links, is the website of the has certain complementary advantages between the simple forms of cooperation, namely, respectively in their website to place the other website LOGO or web site name and set the other site links, from partner sites allow users to find their own websites, to promote each other's eyes. Exchange links function mainly displays in several aspects: for traffic, increasing the impression when users browse, add the advantage in the search engine rankings, recommended to increase the credibility of visitors through cooperation website, etc. Exchange links than whether direct effect can be obtained by a deeper sense, in general, each site tend to links to other web sites, high cost and other links means that obtained from partners and a recognition of similar sites within the territory.