网站是人机之间的信息交互界面。其目标是促进设计，执 行和优化信息与通信系统以满足用户的需要。如果想制作出精美合格的网页，最先要考虑的就是网站建设的概念。也就是要决定网站建设的主题以及构成方式等内 容。如果不经过策划直接进入网站建设阶段，可能会导致网页结构混乱、操作加倍等各种问题。
A website is an information exchange interface between humans and machines. Its goal is to promote the design, execution, and optimization of information and communication systems to meet the needs of users. If you want to create exquisite and qualified web pages, the first thing to consider is the concept of website construction. That is to determine the theme and composition of website construction. If you enter the website construction phase directly without planning, it may lead to various problems such as webpage structure confusion and doubled operations.
1、确定网站建设主题
1. Determine the theme of website construction
网站建设策划时，首先需要确定的是网站建设的主题，一般的商业性网站建设都会体现企业本身的理念，网站建设时可根据这种理念来进行设计；对于个人或企业网站，则需要考虑下面几个问题。
When planning website construction, the first thing to determine is the theme of website construction. Generally, commercial website construction will reflect the company's own philosophy, and website construction can be designed based on this philosophy; For personal or corporate websites, the following issues need to be considered.
（1）网站建设的目的：网站建设前首先要考虑清楚为什么要做网站。根据网站建设的理由及目的决定网站的性质。例如，想把自己所掌握的信息传达给其他人的时候，可以制作讲座性的网站；想和其他人一起分享个人兴趣的时候，可以制作社交性的网站。
(1) The purpose of website construction: Before website construction, it is necessary to first consider why a website should be built. Determine the nature of the website based on the reasons and purpose of its construction. For example, when you want to convey the information you have to others, you can create a lecture style website; When you want to share your personal interests with others, you can create a social website.
（2）网站建设的有益性：即使是企业网站，也需要为访问者提供有利的信息或能够作为互相交流意见的空间，在自己掌握的信息不充分的时候，可以从用户上收集到一些有用的信息。
(2) The benefits of website construction: Even corporate websites need to provide visitors with favorable information or serve as a space for mutual exchange of opinions. When the information they have is insufficient, useful information can be collected from users.
（3）更新：可以说网站的生命力体现在更新的频率上，如果不能经常更新，可以采用在公告栏公布最近信息的方法，多与访问者进行意见交流。
(3) Update: It can be said that the vitality of a website is reflected in the frequency of updates. If it cannot be updated frequently, the method of posting recent information on the bulletin board can be adopted, and more opinions can be exchanged with visitors.