一般的企业站seo优化需要考虑的就是排名、长尾、转化率。可是对于大型门户站的seo优化则需要考虑很多事情。网站架构、分类、路径、程序等等方面。所以程程认为门户网站的seo优化一定要做好规划，有思路。
The general SEO optimization of enterprise websites needs to consider ranking, long tail, and conversion rate. However, for SEO optimization of large portal sites, there are many things to consider. Website architecture, classification, paths, programs, and more. So Cheng Cheng believes that the SEO optimization of portal websites must be well planned and thoughtful.
程程 总结的门户网站的seo优化思路分为三大步：网页优化、关键词策略、整站架构。我的网站就是按照这个思路来走的，有兴趣的朋友可以去分析分析。
Cheng Cheng summarized that the SEO optimization approach for portal websites can be divided into three major steps: webpage optimization, keyword strategy, and overall website architecture. My website follows this approach, and interested friends can analyze and analyze it.
首先分享一个比较实际的现象：网站都是由网页组成的，学会网页优化，再进行聚合，就可以做好网站优化。70个页面一个个优化，我们有能力。但如果门户站，100万个页面，你能一个个的来吗？那就只能选取重点页面进行优化，然后进行传递，获得更好的排名。
Firstly, let's share a practical phenomenon: websites are all composed of web pages. Learning how to optimize web pages and then aggregating them can help improve website optimization. We have the ability to optimize 70 pages one by one. But if the portal has 1 million pages, can you come one by one? Then you can only select key pages for optimization, and then pass them on to obtain better rankings.
这就归结到基础的东西-网页的优化：网页要迎合搜索引擎的基本规律。
This boils down to the fundamental thing - web page optimization: web pages should cater to the basic laws of search engines.
第一个规则是搜索引擎的产品是网页的内容。首先要做到我们有原创的内容（网页），它没有才会喜欢。搜索引擎只会按网页来计算，粘贴内容加新有的内容，也能构成一个原创的页面。原创将获得很好的分值。
The first rule is that the product of a search engine is the content of a webpage. Firstly, we need to create original content (web pages) so that we can enjoy it without it. Search engines only calculate by webpage, and adding new content to pasted content can also create an original page. Originality will earn good points.
第二个规则是关键词要和内容相符。相关性很重要，关键词要统一。要让你的标题，关键词描述和页面内容要统一，有固定的几个泥杆 保定古筝 塑料增韧剂 拱形护坡模具 保定空调维修  托辊生产线关键词。
The second rule is that keywords should match the content. Relevance is important, and keywords should be unified. Make your title, keyword description, and page content consistent, with a fixed number of keywords.
第三个规则是反链量，PR值代表了数量。反向链接要有相关性，链接的网站要有质量，不要链接“坏邻居”，这个叫“信任指数”。
The third rule is the anti chain quantity, where the PR value represents the quantity. Backlinks should have relevance, the website they link to should have quality, and do not link to "bad neighbors", which is called the "trust index".