1 central content 核心是吸引用户来站点。从开发商的角度来看，该中心网站内容。需要关注的是核心内容，并不总是一个页面。在YouTube的案例，对视频内容的中心，但没有对如何页。这使得YouTube也可以找到其他网站上的视频内容。 The core is to attract users to the site. From the developer's point of view, the content of the center website. The core content is not always a page. In the case of YouTube, the center of the video content is not related to how the page is. This enables YouTube to find video content on other websites as well. 该中心还可以帮助信息。例如，技术细节可以考虑的核心内容的扩展。网站，如Flickr的照片，描述和用户的标签，是协助信息中心的内容——照片。 The center can also help information. For example, the core content of technical details can be extended. Websites, such as Flickr's photos, descriptions and user's labels, are assisting the content of the Information Center - photos. 2个内在的方式 2 inner ways 用户应该如何找到中心内容？有时，访问者通过主导航或搜索找到的中心内容。但他们也可以直接从谷歌。或以其它方式，如从其他网站，广告，在浏览器中直接输入网址连接，即使在RSS和通讯。使用搜索引擎优化的考虑，如搜索的关键字是什么。 How do users find the central content? Sometimes, visitors find central content through main navigation or search. But they www.xiekou.net.cn www.wantou.net.cn www.buxiugangdai.net.cn www.zhenkongdiaoju.cn www.goucaoguanjia.cn www.kagu.org.cncan also go directly from Google. Or, in other ways, such as from other websites, advertisements, directly enter URL links in browsers, even in RSS and communications. Use SEO considerations, such as search keywords. 3个向外的方式 3 outward ways 如果用户发现他们在寻找什么，什么可以做，会做什么？从根本上说，每个后续的相互作用将对交易带来的价值。这是当地的转变发生。如何从“同一事物的“购物车”“推荐产品的兄弟”，这些操作中的任何一个。同样，向内，向外的方式也有很多选择的考虑，包括从站点的连接。 If users find what they are looking for and what they can do, what will they do? Fundamentally, each subsequent interaction will bring value to the transaction. This is a local change. How to operate from the "shopping cart" of the same thing, "recommending the brotherhood of the product", any of these operations. Similarly, there are many options to consider inward and outward ways, including the connection from the site. 这三个要素是不一样的功能。本文的中心内容是真正为用户和交易双方存在价值的地方。向外的路线指导巨大的影响：最终用户的网站预计采购的详细行动。为了确保信息的方式是向内的，如何让用户找到他们想要的东西在互联网上的产品和服务。从商业的角度来看，对投资回报率的方法。 These three elements are different functions. The central content of this article is the real value for users and traders. The outward route directing great influence: the end user website expects detailed procurement actions. To ensure that information is inward, how users can find products and services that they want on the Internet. From a commercial point of view, the method of return on investment.