1、符合客户的行业属性及企业特点 在客户打开网页的一瞬间,让客户直观地感受到企业所要传递的理念及特征,如网页色彩、图片、布局等等。 2、符合用户的浏览习惯 根据网页内容的重要性进行排序,让用户用最少的眼球移动和鼠标移动,找到所需信息。 3、符合用户的使用习惯 根据网页用户的使用习惯,将用户最常使用的功能放置于醒目的位置,便利于用户的查找及使用。 4、图文搭配,重点突出 用户对于图片的认知程度远高于对文字的认知程度,适当的使用图片可以提高用户的关注度。此外,确立页面的视觉焦点也很重要,过多的干扰元素会让用户不知所措。 5、利于搜索引擎收录页面 减少Flash和大图片的使用,多用文字及描述,以便于搜索引擎更容易收录网站,让用户更容易找到所需内容。 1, in line with the customer's industry attributes and the characteristics of the enterprise, the customer can intuitively feel the idea and characteristics of the enterprise, such as color, picture, layout and so on. 2, conform to the user's browsing habits, sort according to the importance of the content of the web page, so that users can find the required information with the least eye movement and mouse movement. 3, in accordance with the user's use habits, according to the usage habits of the web users, the most frequently used functions of the user are placed in a waking position, and it is convenient for the users to find and use them. 4, with the matching of graphic and text, it emphasizes that the cognition degree of the user is much higher than that of the text, and the appropriate use of the picture can improve the user's attention. In addition, it is also important to establish the visual focus of a page. Too many interference elements will make users feel at a loss. 5, conducive to the search engine included pages to reduce the use of Flash and large pictures, and more use of text and description, so that the search engine easier to include web sites, making users more easy to find the required content.