现在互联网竞争非常大，本身搜索引擎首页排名的位置是非常有限，要想网站有着更好排名，必须的去做优化，这做优化肯定有优化做的好的企业，也有优化做的不好的企业，针对优化做的好，我们要学会分析，别人做的好，好在哪里，总结别人优化好的方式方法，拿来利用，有助于我们优化更好，如何去分析竞争对手的网站优化呢?
Now competition is very big, the Internet itself, the location of the search engine page ranking is very limited, if you want to have better ranking, must to do optimization, it do good business, there must be some optimization are optimized do bad enterprises, to optimize well done, we must learn to analyze and others do well, fortunately, summarize others well optimized methods, take advantage, help us optimize better, how to analyze the competition website optimization?
undefined看对手网站的基本信息
Undefined see the basic information of the competitors website

 
　　基本信息有：1、比如域名注册的时间长短，域名越久肯定会有一定的优势;2、了解一下BR值，越高就表明优化做的越好，反着就表明优化做的不好;
Basic information are: 1, the length of time such as domain name registration, the longer the domain name will have certain advantages; 2, know about the BR value, the work shows that optimized do the better, the suggests optimizing do bad;
undefined看对手网站的收录情况
Undefined see rival site situation

 
　　利用相关的工具或者直接site：网址，就可以查看出网站被搜索引擎收录了多少个页面，以及最近收录的情况，网站新增的收录页面在一定程度上能体现网站在搜索引擎眼中的权重;要清楚的了解竞争对手站内更新的频率，内容收录的情况，如果收录不好，要学会分析原因，比如：权重过低，架构不利于蜘蛛抓取，内容原创性太低或者质量太差，更内容是否符合网站主题等等;
Using relevant tools or directly site: url, can check out the web site to be search engine included how many pages, and, more recently, included, site new included page to a certain extent, can reflect the website in the eyes of the search engine weight; To understand the competition site update frequency, content collection, if included, to learn how to analysis the reason, for example, the weight is too low, architecture does not favor the spiders, content of the original is too low, or poor quality, more content is in line with the site theme, etc.
undefined看对手网站外部建设
Undefined see competitors website external construction

 
　　虽然说现在外链对于网站的关键词优化排名没有那么重要，但作用还是有的，而且做外链不仅仅是为了吸引蜘蛛，还有利于品牌推广，学会去竞争对手外链的总数与外链总域名数，分析外链指向网站首页与指向分类页、内容页之间的比例，还没有完事，还得要去分析外链的形式，是锚文本链接，还是纯文本，真正对优化有利的，得看描文本链接，锚文字与排名也有直接关系。
Although say now keyword optimization ranking for site outside the chain is not that important, but action or some, and do outside the chain is not only to attract a spider, and conducive to brand promotion, learn to rival the total number of outer chain and chain to the total number of domain names, chain analysis points to home page and point to the ratio between the classification, content pages, has not finished, still have to going to the analysis of the outer chain form, is the anchor text links, or plain text, really good for optimization, depends on tracing text links, anchor text and also has a direct relationship.
undefined看对手网站流量关键词
Undefined see traffic keywords

 
　　用户搜索的关键词做优化才有价值，通过相关的工具，查看用户的流量主要来源于哪些关键词，对竞争对手网站的关键词组合进行分析并借鉴，有利于提高自己网站的流量，引导更多的潜在客户点击;
Users search keywords to do optimization worthwhile, through the related tools, see what keywords flow mainly comes from the user, analyze the competitors website keyword combinations and reference, to improve their web site traffic, guide the more potential customers to click;

 
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small
结
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除了分析以上四个方面，还有许多的方面需要去分析的，比如：网站的关键词排名状况如何，竞争对手网站上存在哪些内容，质量如何，更新频率如何，对手网站的内部链接结构和网站架构等等，所谓“知己知彼百战百胜”，只有清清楚楚的了解竞争对手的网站优化情况，才能让自己做到心中有数，做优化的时候可以做到与竞争对手的拉开距离，当然也要清楚自己的优化与劣势，优化技术扩大，劣势就去改掉，这样才能更好的跑在竞争对手前面。
In addition to the analysis of the above four aspects, there are many aspects need to analysis, such as: site keywords ranking situation how, what are competitors web site content, how quality, update frequency, rival internal link structure and site architecture, etc., the so-called "the mutant ever victorious", only a clear understanding of the competition website optimization, can accomplish know fairly well, do optimization can be done with a competitor's distance, of course also want to know your optimization and disadvantages, optimization technology to expand, to get rid of disadvantages, so as to better run in front of the competitors.