原则一：如何介绍你的网站

Principle 1: how to introduce your website

你不用告诉你的访客你的网站的是原理是什么，也不用告诉他们你的网站是什么，更不用跟他们说你的公司而多少的奇妙。你需要抓住的重要是：十分明确的告诉访客你可以提供什么样的服务。对于那些新的访客来说，他们需要知道的是他所提供的服务对于他们的生活在什么样的好处。

You don't have to tell your visitors how your site works, you don't have to tell them what your site is, and you don't have to tell them how wonderful your company is. The important thing you need to grasp is to tell the visitors what kind of services you can provide very clearly. For new visitors, what they need to know is what the benefits of his services are for their lives.

原则二：将网站化繁为简

Principle two: simplify websites

你可以针对某些特定的用户进行产品的设计，以满足他们的特别需求为最终目的。就算你的目标用户不是网络新人，当那些没而任何经验的访客对你的网站进行访问的时候，你也要确保他们能有所收获。一般的用户都比较喜欢直观的界面，在网站设计的时候，你还应该能够预测用户的下一步操作到底是什么。想要让产品步入主流，那么它必须是简单的，并且还应该是能够满足用户需求的。访客通常会不怎么关心你的技术到底能做什么，他们只关心你的服务能够帮助他们做到什么。

You can design products for specific users to meet their specific needs. Even if your target audience is not new to the Web, make sure that visitors who have no experience visit your site are rewarded. The average user prefers an intuitive interface, and when designing a website, you should be able to predict what the user will do next. To get the product into the mainstream, it must be simple, and should be able to meet user needs. Visitors usually don't care much about what your technology can do, they just care about what your service can help them do.