1、主动与互动
1, initiative and interaction
企业网站所面对的不再是“被动”的读者，而是有目地的“主动”客户。买主以及潜在的客户将透过INTERNET主动的找到企业网站，要求他们所需要的服务。一个设计得当的企业网站，将能给予使用者需求，甚至达到双向的沟通，这是一般传统媒体所做不到的。
Instead of passive readers, corporate websites are targeted customers. Buyers and potential customers will take the initiative to find the enterprise website through INTERNET, and ask for the services they need. A well designed enterprise website will give users the demand and even achieve two-way communication, which is not done by ordinary traditional media.
2、无限延伸
2, infinite extension
它的容量不受限制，产品资讯、图片等任何您想要提供给客户的资料皆可输入。它的时间不受限制，一天24小时，一星期七天，一年365天不停的运作，随时提供服务。它的地点不受限制，目前全球绝大多数的国家都已经将发展INTERNET为首要政策目标之一，上网将如同打开家里的电视机一样简单。
Its capacity is unlimited, and any information you want to provide to your customers, such as product information, pictures, etc., can be input. It has unlimited time, 24 hours a day, seven days a week, 365 days a year, and keeps providing services at any time. Its location is unrestricted, and most of the countries in the world are now developing INTERNET as one of the primary policy goals, and the Internet will be as simple as opening a home TV set.
3、低成本
3, low cost
这是企业追求的目标。建置企业网站的最低需求不需要花费大额的金钱投资，也几乎没有任何风险性。不但如此，透过企业网站将可分担部份的人工，节省市场开发与业务销售及客户服务的成本，缩短销售体系的距离。
This is the goal of the enterprise. The minimum demand for the establishment of an enterprise website does not require large sums of money to invest, and there is almost no risk. Not only that, through the enterprise website will share part of the labor, save the market development and business sales and customer service costs, shorten the distance of the sales system.
4、多功能
4, multifunction
企业网站在现代及未来的资讯社会将成为不可缺少的企业识别标志之一，提升企业的附加价值，除了提供给予客户一个效率资讯通道，也可以对招募人才产生重要的功能。它可以是一个即时资讯的看板，也可以是一个购物中心。全方位的多功能，取决于企业整体的创造力。
Enterprise website in the modern and future information society will become an indispensable symbol of enterprise identification, to enhance the additional value of the enterprise, in addition to providing an efficient information channel to the customer, it can also produce important functions for the recruitment of talents. It can be an instant message Kanban or a shopping mall. The versatile and versatile depends on the creativity of the enterprise as a whole.
