第一、网页布局与内容的结合

First, the combination of web layout and content

网站制作过程中必须要考虑设计与内容的结合，体现内容的丰富含义。运用对比与调和、对称与平衡、节奏与韵律以及留白等手段，通过空间、文字、图形之间的相互关系建立整体的均衡状态，产生和谐的美感。浩威工作室的一位资深设计师说：对称性原则在页面设计中，它的均衡有时会使页面显得呆板，但如果加入一些富有动感的文字、图案，或采用夸张的手法来表现内容往往会达到比较好的效果。图片与文字相结合，更能体现网站的美观。

In the process of website production, we must consider the combination of design and content, and reflect the rich meaning of content. By means of contrast and harmony, symmetry and balance, rhythm and rhythm, and whiten and other means, the whole equilibrium state is established through the relationship between space, text and figure, so as to produce a harmonious beauty. One of the senior designers of the studio, said: symmetry principle in page design, its balance sometimes makes the page looks dull, but if you add a few dynamic words, patterns, or exaggerated techniques to show the content often achieve better results. The combination of picture and text can better reflect the beauty of the website.

第二、网站的设计

Second. The design of the website

一个网站首先需要设计出来之后才能开始制作，网页设计要讲究编排和布局，版式设计通过文字图形的空间组合，表达出和谐与美。一个优秀的网页设计者也应该知道哪一段文字图形该落于何处，才能使整个网页生辉。尤其是我们在利用网页效果体现在线营销的意图时，更要注意为了达到最好的视觉表现效果，而且要讲究整体布局的合理性，比如一家企业，它需要展示自己的产品，所提供产品的名称、型号、价格、功能介绍等应怎样编排才能使浏览者有一个流畅的视觉体验，从而方便他对产品的了解，促成最后的购买。

A web site first needs to be designed to start the production, web design should pay attention to the layout and layout, layout design through the space combination of text graphics, the expression of harmony and beauty. An excellent webpage designer should also know where the text and graphics should fall, so that the whole web page can be brightened. Especially when we use the web effect to show the intention of online marketing, we should pay more attention to the best visual performance, and we should pay attention to the rationality of the overall layout, such as an enterprise, which needs to show its own products, and how to arrange the name, model, price and function introduction of the products. It enables the viewer to have a smooth visual experience, thereby facilitating his understanding of the product and facilitating the final purchase.

第三、网页设计中色彩的搭配

Third. Collocation in the design of web pages

要想做出一个美观、大气的网站，那么在网页设计中，根据和谐、均衡和重点突出的原则，将不同的色彩进行组合、搭配，这样才能设计出一个美丽的页面。根据色彩对人们心理的影响，合理地组合运用，不同行业所采取的主色也是不同的，主色的选择也是有讲究的。另要注意的是网页的颜色应用虽没有限制，但不能毫无节制地运用多种颜色，一般情况下，先根据总体风格的要求定出一至二种主色调，然后再搭配其他的颜色来进行辅助。还有一个问题需要注意的是：由于国家和种族、宗教和信仰的不同，以及生活的地理位置、文化修养的差异等，不同的人群对色彩的喜恶程度有着很大的差异，所以选择主色的时候要稍微谨慎一点。

In order to make a beautiful and atmospheric web site, in the design of the web, according to the principle of harmony, balance and emphasis, different colors will be combined and collocated so that a beautiful page can be designed. According to the influence of color on people's psychology, the main colors adopted by different industries are different. It is also important to note that the color application of the web is not limited, but can not be unrestrained to use a variety of colors. In general, first or two kinds of main colors are set in accordance with the requirements of the overall style, and then the other colors are used to assist. There is another question to be noted: because of the difference between country and race, religion and belief, as well as the geographical location of life, differences of cultural culture, and so on, different crowds have a great difference in the degree of color, so it is a little prudent to choose the main color.