这篇文章笔者将通过一个日常工作中具体需求，重新梳理一遍从接到需求到功能上线的全过程，以及在实现这个需求的过程中遇到的一系列问题以及解决方案。
This article through the specific needs of a daily work, the whole process of re combing again from the receipt of the demand to the function of the line, and meet in the process of implementation of the requirements of a series of problems and solutions.
首先说下我们的团队配置：
First of all, say our team configuration:
2名运营
2 operators
1名产品兼测试兼部分交互
1 products, testing and part interaction
1名前端1个后端
1 front ends, 1 back ends
1名设计兼部分交互
1 design and part interaction
这个配置在一个以运营主导的公司里也算正常，而且需求方和技术方不在一起，沟通也不是很方便。
This configuration in a business led company is normal, and the demand side and technical side is not together, communication is not very convenient.
但是，作为一个产品狗，搞好和技术部小伙伴之间的关系是必备技能，这可不能马虎。
However, as a product dog, it is essential to do well with the relationship between the technical department and the small partners.
我们按照常规套路来从头到尾讲一下这个需求的实现过程，大体就分以下几步：
We follow the routine to explain the process of implementation of the requirements from start to finish, roughly the following steps:
公司不一样流程也有小差别，比如豪气正规的公司可能还会有灰度发布阶段，当然这也得看发布的需求值不值得这样做，其中涉及的细节步骤暂未列出，只是写了个大体框架。
The company is not the same as the process also has a small difference, such as the heroic formal company may also have a gray release stage, it also depends on the release of the demand value is not worth doing. Of course, the details of the steps involved are listed, just write a general framework.
你在原型出图后到需求评审过程中，会有多次低保真模型流程测试，根据需求评审会其他小伙伴的意见进行原型修改等过程。
You will have many low fidelity model flow tests in the process of the prototype review and the requirements review process. The prototype will be modified according to the requirements review and other small partners' opinions.
并且由于本次只是针对单个需求的制作过程，所以这个流程根据实际情况也会有些许不同。
And because this is only a single demand process, so the process will vary according to the actual situation.
一、收集需求
I. collecting requirements
当运营的BOSS首先跟我提这个需求的时候，他是这样说的：
When the operation BOSS first told me about this demand, he said so:
我需要咱们这个站做一个加价购功能，大概就是买产品达到一定条件后可以用少量价格换购另外的产品，类似与这个网站的功能（于是便掏出一个台湾的网站给我看）。
I need to let this station make a purchase price, probably buy the products meet certain conditions, you can use a small amount of redemption price of another product, similar to the website function (then took out a website of the Taiwan to me).
显然当他这样跟我们说的需求我们是不可能回一声“哦”然后屁颠屁颠跑去开始搞加价购，我们需要问清需求背景，需求目的，期望运用到的需求场景，以及是否有后续计划（考虑到功能拓展性）。
Obviously, when he told us that this demand is not possible for us to return to a "Oh" and Pidianpidian ran began to engage in the purchase price, we need to ask the demand background, purpose, applied to the expected demand scenarios, and whether the follow-up plan (taking into account the function expansion).
二、理解并分析需求
Two. Understand and analyze requirements
由于目标客户群体以及欧美文化因素等原因，面向这类用户的跨境电商服装垂直站点一直保持着简约，低调的风格，即使卖几美金的货，网站逼格也必须看起来跟国际大牌站点风格没什么两样。
The target customer groups and Western cultural factors such as cross-border electricity supplier clothing of this kind of user oriented vertical site has maintained a simple, low-key style, even sell a few dollars in goods, the site must also be forced like international big site style not what two.
正是因为这个原因，大部分这类网站并没有多少促销活动，最多的两种促销手段是Coupon赠送和直减打折，剩下的打折手段实在是少之又少；相比于我们国内琳琅满目的促销手段，跨境垂直B2C站点这块俨然荒芜之地。
It is for this reason that most of these sites are not many promotional activities, two kinds of means of promotion of Coupon is the most giving and subtracting the discount, there are few remaining discount means; compared to our domestic sales promotion means a superb collection of beautiful things, the site has B2C vertical cross-border badlands.
经过我一番穷追猛打的追问后，并且由于以前自己做过一段时间运营的背景，便了解到了以下情况：
After me a pushy after questioning, and because before you do a long time operation of the background, then to realize the following conditions:
现阶段网站库存积压较多，常规清仓打折活动效果并不明显，并且推广入口单一（推广人员只单纯的推清仓集合页，量也不大），清仓产品在很多流量入口没有曝光，需要与关联性热卖品进行搭配销售，并且顺便利用热卖品的流量曝光清仓产品，加快清仓速度；
At present the website more inventory backlog, conventional clearance discounts the effect is not obvious, and the promotion of the single entrance (promotion personnel only push set clearance hinge, not quantity), a product in a lot of traffic entrance without exposure, need to match sales associated with selling products, and by using hot product flow exposure clearance products, accelerate the clearance rate;
运营这边希望在有限的流量情况下提高客单价，由于加价购的门槛条件，当活动功能覆盖的流量范围大并且功能运用合理的情况下，是会对网站整体客单价产生一定影响；
This operation hope to raise the price in the case of limited traffic, due to increase purchase threshold conditions, when the activities covered a large flow range and reasonable use of the case, is will have a certain impact on the overall price of the website;
当前运营活动手段单一，常规活动功能效果不明显，运营手段有限，需要新增活动功能；
At present, the means of operation are single, the function of routine activities is not obvious, and the means of operation are limited, so new functions are needed;
未来运营还希望能增加积分功能，满赠功能等等其他活动功能（涉及后续功能扩展，不属于这次需求之内，但是也要考虑）。
Future operations also hope to increase the integration function, full gift function, etc. other activities (related to subsequent extensions, does not belong to this demand, but also to consider).
至此我们明白了运营提加价购的背景，原因以及目的，这个需求的运营真实需求是：
So far, we have understood the background, reason and purpose of the fare increase, and the real demand of the operation is:
以加价购为基础，搭建一个活动功能体系，能够有效的进行商品清仓，并且可以用运营手段影响客单价，增加运营的活动运营手段。
On the basis of fare increase purchase, an activity function system is set up, which can effectively clear the goods, and can also affect the unit price by means of operation, and increase the operation and operation of the operation.
在理解了运营的需求后，我们需要对用户需求进行分析。
After understanding the operational requirements, we need to analyze the user needs.
如何平衡用户需求以及商业需求？这个是需要我们考虑的，我们希望用户接受并且顺畅使用我们的功能，从用户角度来说，我们需要注意什么？
How to balance user needs as well as business needs? This is something we need to consider. We want users to accept and use our functions smoothly. What do we need to note from the user's point of view?
我们站的定位是年龄段在20-35岁的年轻女性，目标国家则是主要集中的欧美国家，商品价格偏低，物美价廉，以服装类目为主掺杂其他附属品类。
We are positioned at the age of 20-35 years of young women, the target country is mainly concentrated in Europe and the United States, low commodity prices, cheap and fine, mainly in clothing category, doped with other subsidiary categories.
所以这要是想做面对面的用户调研是十分困难的，但是根据以往的数据分析以及行业经验，我们可以知道这个客户群是对打折促销非常感兴趣的群体；也就是对价格敏感，更直白的从人性来说就是爱占小便宜。那么用户的使用场景又是如何呢？
So if you want to do this face-to-face user research is very difficult, but based on previous data analysis and industry experience, we can know that the customers are very interested in the discount group; is price sensitive, more straightforward by nature is love zhanxiaopianyi. What about the user's usage scenarios?
我们需要从：
We need to go from:
用户设备
User equipment
用户使用时段
User usage interval
用户着陆页页面场景
User landing page scene
这几点进行分析，最终得出契合用户使用场景的解决方案。所以我们需要在功能制作中需要注意在合适的场景下凸显价格差异，满足用户对价格敏感的特点，刺激下单。
These points are analyzed, and finally come up with solutions that fit the user's usage scenarios. So we need to pay attention to feature making in the appropriate scene, highlighting price differences, to meet the user's sensitivity to the price, to stimulate orders.
当然了，你还可以根据其他的分析模型去更加具体的分析一下。常用的分析模型有马斯诺、人性7宗罪、从用户动机出发、模拟用户
Of course, you can make a more detailed analysis based on other analysis models. The commonly used analysis models include Masno, human nature, 7 sins, user motivation, and simulation users